The only way to be there at the right moment is to stay in touch.
Halloween costumes are 70% off today.
Last week, some of them were worth a crazed drive through traffic and a possible parking ticket.
The costumes didn't change, of course--the moment did.
In the right moment, something goes from ordinary to precious. From everyday to essential.
"more likely to tell their friend than you..." Didn't we learn this from our mothers?