Be Remarkable

A Cautionary Tale of Costumes

A Cautionary Tale of Costumes

Got this from one of our Promoterz customers (thanks Mark). I apologize for the low quality on the picture, but what you would see if you could see it, is a guy in Subway attire handing a Subway sandwich to a guy dressed up as a Quiznos cup. In addition to the free lunch, the Subway guy handed the Quiznos guy a job application. Turns out the Quiznos cup guy would prefer to make sandwiches at Subway than a fool of himself at Quiznos so he's now working for Subway. Not sure how the picture got taken or the story made it into the paper, but I imagine the Subway guy had something to do with it.

Kudos to the Subway guy. When his competition sent "the cup" over to his end of the parking lot he didn't make irate phone calls to the competition or his lawyer, he took the guy a sandwich and turned it into a news event. Brilliant.

More happy customers. More repeat sales. More referrals. Learn more

One More Chapter in a Great Story

One More Chapter in a Great Story

About six months ago I wrote about a small, bricks and mortar business that had successfully implemented and was enjoying the fruits of an online system that increased word-of-mouth marketing for their business. You can read the original post here. In a nutshell, the business is a haircut salon for men--a Sportclips franchise to be exact. The owners, Chuck and Joan Matheny, were using Promoterz to 1) Collect feedback from their customers, 2) Establish an "opt-in" email relationship through which they could communicate directly with their customers, and 3) Give their customers an easy way to tell their friends about their store. Top line result: more than a 20% increase in revenue.

Here is a new chapter in their saga:

Corporate SportClips introduced and has been encouraging franchisees to promote a "Season Ticket" concept. Customers willing to pay for six haircuts in advance get a free upgrade to MVP service on each of those haircuts (MVP includes a hot towel and shoulder massage among other things). Because several hundred of the Matheny's customers have asked to receive updates about the store by email, promoting the Season Ticket with an email seemed like a natural. Think about the value of Chuck's email list: because he had reached out to his customers and provided a way for them to opt-in, he could now communicate with those that wanted to hear from him directly and at absolutely no cost. He didn't have to wait for them to come into the store or pay for an expensive ad.

Rather than just encouraging the customers to come in to a store and ask for a Season Pass, we decided to put the technology to the test and offer the customers a quick and simple way to buy the card directly online. The email included a "one-click" buy button. Customers could opt to have the card mailed to them or come into the store and pick it up. The test has been a great success. Several customers have purchased online and the orders continue to come in. Cha-ching! A new online revenue stream for a bricks and mortar business.

Small test--significant implications. Here is a small "old industry/bricks and mortar" business that has figured out a way to use the internet--not as a glorified yellow-pages ad, but as a tool to generate new revenue streams, increase repeat customer visits and collect new leads--all of which have a direct impact on the top and bottom lines.

The real "no-brainer?" The Matheny's used Promoterz to do all of this. The cost: $50 per month per store.

Promoterz is the hands-free, word-of-mouth marketing service that takes care of the details so you can focus on business. Learn more

Thomas Jefferson on Advertising

Thomas Jefferson on Advertising

Advertisements contain
the only truths to be relied
on in a newspaper.

He'd be so dissappointed in today's marketers...

Do you remember your customers on their birthday? On their anniversary? Do you give special notice to recently acquired customers? Promoterz does. Learn more

What if All Marketers weren't Liars?

What if All Marketers weren't Liars?

Realtors are notorious for their creative use of marketing terms. "Open floor plan" means there are holes in a few walls etc. Here are a few more creatively used terms. But this morning as I was out running I noticed this real estate sign. Maybe this guy just ran out of "I'm gorgeous inside" signs and it was the end of a long day so he sighed and went with the "A Nice Place" placard. Whatever it was, it was simple enough to get my attention.

Simple and honest are remarkable. You could argue that "A Nice Place" is still stretching the truth. Wonder how many calls this sign would bring...

If you are not regularly staying in touch with your customers someone else will. How do you stay in touch? Learn more

More Buzz for Promoterz

More Buzz for Promoterz

Couldn't resist pointing you to some more great things being written about Promoterz (c'mon, it's our baby! what do you expect?)

Robert Kingston over at Small Business Branding, posted a terrific "how to" on getting your message right and getting it out. He includes this about Promoterz:

If you take a look around now, a lot of businesses are realizing how beneficial WoM is for promoting their message. One such business I admire is called Promoterz who advocate the importance of being remarkable and worthy of your customer’s attention.

Zane Safrit is CEO of Conference Calls Unlimited and maintains a blog worth reading. He checked out Promoterz and had this to say:

Interesting service. I liked it. I REALLY liked their video. For a small company, getting started, running fast and being completely dedicated to their customers' immediate needs...this is the tool, I think. It incorporates the power of Fred Reichheld's Net Promoter Score and The Ultimate Question with a standardized, but flexible, program to stay in touch with your customers, follow-up, generate reports, extend special offers, etc.

Need we say more? Watch our REALLY cool video.

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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.

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