Be Contagious

Is Your Marketing Self-Perpetuating?

Is Your Marketing Self-Perpetuating?

As I've thought more about guerilla advertising and how it differs from quality customer engagement that turns customers into promoters, it occurs to me that the key difference is self-perpetuation, or the lack thereof.

The goal of both efforts is to get people talking to their friends or colleagues about your business--to create buzz. But guerilla advertising is based on a staged event or gimmick that may not even be related to the business. Yes, it creates buzz, but that buzz will wear off and then all you are left with is the headache of trying to come up with the next gimmick.

Turning your customers into promoters through quality customer engagement is different. It may not get as big of an initial buzz, but it grows naturally and is self-perpetuating. People end up talking not about your gimmick, but about how remarkable your product or service is. They plant seeds in the minds of their friends that produce additional seeds as those friends give your business a try and spread the seeds to their friends and so on and so on and so on.

Self-perpetuating word of mouth--start planting the seeds.

The average American consumer discusses brands 56 times a week. Are they discussing yours? Learn more

Guerrilla Advertising is Not the Answer

Guerrilla Advertising is Not the Answer

Reena Jana of Business Week writes about Guerilla advertising-- a "catch-all phrase for nontraditional advertising campaigns that take the form of theatrically staged public scenes or events, often carried out without city permits or advance public hype"--and notes that as more and more companies attempt them, the effectiveness of the ads may be decreasing.

Just more evidence of the chaotic marketplace in which we live and consumers' increasing ability to ignore all types of advertising. Adam Salacuse, CEO of a Boston ad agency gets it right:


The focus needs to be on quality of consumer engagement.

The best way to cut through the chaos is to take care of your customers and turn them into promoters.

Get customer feedback, generate referrals, and increase repeat sales for as little as $150 a month. Learn more

The Power of the Talking Bubble

The Power of the Talking Bubble

Remember the talking bubble from the cartoons? It occurs to me that there is a lot of power in that bubble. In fact, the whole intent of word-of-mouth efforts is to get your business in your customer's bubble.

How much money do we as business owners spend getting our ads up in lights, in a magazine, on TV, or online? Fact is, consumers are more jaded than ever and better at ignoring all that expensive advertising.

The real power is not up on the billboards or on the airwaves. The real power is in the bubble.

Customers who feel that you are listening to them are more likely to recommend you to a friend. How do your customers know that you are listening? Learn more

Carnival of Business - #14

Carnival of Business - #14

Welcome to the July 24, 2006 edition of carnival of business. Come on in! This edition has got something for everybody! Before we jump into the submissions, we're going to drop by the games booth and announce the winner of 12 free months of PromoterZ. Drum roll please!

And the winner is James Chandler, owner of Data Doctors in Salt Lake City. Congratulations James! For the rest of you, don't give up hope. We'll be hosting the Carnival of Marketing on August 6th and 13th and giving away more prizes. Enter here. Now on to the submissions.

Like any Carnival or State Fair worth it's peanuts, we've got a little something for everybody. From baseball, to employee fraud, to why it is important to have fun, we've got it all.

Benjamin Yoskovitz starts us off with some good reminders for keeping our ever-present to-do lists focused. Get Organized and More Productive! No More Bloated To-Do Lists.

Amy Rogers follows that up with the first item to put on our to-do list: when is the right time to hire? New Hire Gut Check.

David Lorenzo then presents Common Workplace Woes and Their Solutions. Which is sure to put a few more items on that to-do list.

Though we'd all like to believe it would never happen to us, Tracy L. Coenen, reminds us that employee theft happens and provides some good counsel for detecting it (don't worry, the fun stuff is coming!) How to catch employees stealing.

Jeannie Bauer then restores our hope with some great pointers on being better leaders: The Magic of a Great Business Leader.

Tim King follows Jeannie with some great questions to ask yourself about your market. Before Your Idea Can Take Off.

David Maister then lays out the role technology and IT should play in your drive to improvement with The High Priest's Catechism.

Can't talk about technology without 2.0 coming up. Daniel Scocco cuts through some of the 2.0 buzz and lays out in clear terms what it means for your marketing. Marketing Under the Information Age - Top 5 Trends .

Greg Swann sticks with the 2.0 theme but focuses specifically on what that means for realtors. Great stuff here for any professional. Apprehending Realtor 2.0: Seven essential skills of the 21st century real estate agent... .

Baseball, finally! David Daniels uses the New York Yankees as a great example of an organization that has created an upward spiral. Creating an Upward Spiral .

Marcus Markou then reminds that Happy People Are The Key .

And last, but not least Kathy Sierra gives us a solid business case for having fun with Usability through fun. Need more proof? Check out Playing For Water.

Well that's it folks! Thanks for joining us for this edition of the carnival of business. Don't forget to enter to win at the Carnival of Marketing--here on Seeds on August 6th.


 You can submit your blog article to the next edition of Carnival of Business using the carnival submission form.

Past posts and future hosts can be found on the blog carnival index page.

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Customers who feel that you are listening to them are more likely to recommend you to a friend. How do your customers know that you are listening? Learn more

Consumer A.D.D. -- Is There a Cure?

Consumer A.D.D. --  Is There a Cure?

After describing modern consumers and their desire to watch or read what they want, when they want, the current issue of Business Week concludes:

The result: a serious case of attention deficit for every business that depends on traditional mass media to reach customers.

So the question is, what is the cure? Here is an additional question that I think leads to the answer: if consumers aren't paying attention to traditional advertising, who are they paying attention to?

The answer: their friends, their colleagues, their neighbor, their obnoxious brother-in-law--frankly, anybody but an advertiser. So what is the solution for a business? Turn your customers into promoters. Your customers are somebody's friend, colleague, neighbor and yes, even obnoxious brother-in-law. Make your customers so happy they can't wait to tell somebody--that is the cure.

Your success will be determined more by what your customers say about your business than what you say about it--no matter how much you pay to say it!

Do you remember your customers on their birthday? On their anniversary? Do you give special notice to recently acquired customers? Promoterz does. Learn more
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