Brand Autopsy

WOM Knowledge Nugget

From Hugh MacLeod's twitter missives, I read something that the marketer in you should also read. Word of Mouth isn't created by marketers, it is co-created with consumers. Right on Hugh, right on.

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Advice from Eddie Lampert

Fortune’s latest issue shares “The Best Advice I Ever Got” from a cadre of business muckety-mucks. Lots of good advice from the likes of Michael Bloomberg, Nelson Peltz. Craig Newmark, Tina Fey, and Indra Nooyi. I especially liked the advice...

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Steve Yastrow on the WE Relationship

I love the premise from Steve Yastrow’s recently-published book, WE: The Ideal Customer Relationship. In the opening chapter, Yastrow writes …Relationships have become powerful differentiators. Customers can’t tell is your product is better than your competitor’s product, but they can...

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New Guru Review

Four years ago I linked to an article titled, GURU NATION. The article shed light on the Business Guru Scene from the egos to the economics of it all. Interesting read. The Wall Street Journal has revisited the Guru Scene...

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Today's Time Waster

From AdFreak, by way of Nerve.com ... a collection of 50 top-notch commercial parodies from Saturday Night Live, SCTV, In Living Color, Chappelle's Show, and MADtv. Good stuff. Click below: ** "Click me," said the jpeg. **

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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.

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