Best of Seeds

Best of Seeds 10/1/06 to 10/7/06


October 1st to the 7th, 2006

From Seeds of Growth--Wanna Listen to a Good Story?"
We created our first podcast this week. They're forecasting 56 million podast listeners by 2010. Worth figuring out. You can listen to ours now and try to imagine what a really good one sounds like while you listen.

From Other Business Blogs

Number 3-- Getting Into Heaven from Seth Godin.
Seth points us to the website mouseprint focused on the sleazy things marketers will do to trick people. Did you know each of the 1,000 sheets in Scott's "Now Improved" toilet paper are only 3.7 inches--not 4? I knew something was missing! The point is consumers are smarter and have access to more information than ever before. Don't try to trick them.

Number 2--Motivating Others: why "It's good for you" doesn't work from Creating Passionate Users.
In addition to not tricking them, you might want to try to appeal to their feelings. People don't make decisions based on cold logic, but on feelings. "Joy is a more powerful motivator than fear." So how do you get your customers to associate your product or service with joy?

Number 1--Happy Birthday Beans from CoolBusinessIdeas.com.
It's about seeds, how could we not pick this one? Want something unique to send to your customer's on their next birthday? How about a laser-engraved bean? Your message--growing!

Now get back to work!
Dave
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Best of Seeds is a service of Promoterz--Happy Customers Talking

The Happiest customers tell on average 8 other people. Who are your happiest customers? Promoterz knows. Learn more

Best of Seeds 9/24/06 to 9/30/06


September 24th to the 30th, 2006

Here's a positive thought to get your week started: your business will likely make $9 billion more than Ford this year! Welcome to the big times!

Here are a few more ideas to keep you growing.

From Seeds of Growth--The Original "Long Tail" Entrepreneur
A few lessons from the man that invented the cotton gin, the milling machine and made interchangeable parts and mass production possible.

From Other Business Blogs
Number 3-- Feature Creep Extreme. from Business Innovation Insider.
Don't always assume more is better. Need an example of what can happen when you are NOT listening to your customers? The picture is worth a thousand words, though the user comments are very entertaining as well.

Number 2--Social Shopping Update from Springwise.
Description of a couple of sites that encourage consumers to come and rant and rave about products--all products, including yours. Point is, your customers are talking and their megaphones are getting bigger and bigger. Wouldn't you like to be in the loop?

Number 1--User Generated Content Uncovered: Power to the People. from Putting People First.
Discusses the change from traditional marketing to getting involved in dialogues with consumers--“It’s not about your message any more. Now, it’s all about whose consumers are telling the best stories about them.”

Best of luck!
Dave
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Best of Seeds is a service of Promoterz--Happy Customers Talking

Get customer feedback, generate referrals, and increase repeat sales for as little as $150 a month. Learn more

Best of Seeds 9/17/06 to 9/23/06


September 17th to the 23rd, 2006

Gorgeous weekend here in sunny Mesa, Arizona. Our 8 months of "spring" seem to be on the way! Here are the best seeds of the week:

From Seeds of Growth--How Will You Be Viewed?
The video alone is worth the click (be sure to click on the "video" link to see how the illusion works), but the principle is powerful as well: developing a healthy relationship with your customers during the good times will put the benefit of the doubt on your side when a mistake happens.

From Other Business Blogs
Number 3-- How to Deal with an Angry Customer. from Seth Godin.
When the mistake does happen and you have an angry customer on your hands, do you know what to do? Do your employees? Seth provides a great tutorial...

Number 2--Simplifying Simplicity from Brand Autopsy.
Maybe a simpler offering will soothe your customers. From the book "The Laws of Simplicity" by MIT Professor John Maeda: "The more complexity there is in the market, the more that something simpler stands out.” and ”…adopting a strategy of simplicity ... will set your product apart.”

Number 1--Be Provocative from Kathy Sierra at Creating Passionate Users.
How do you cut through the chaos and get and keep your customers' attention? "The secret is to be more provocative and interesting than anything else in their environment."

Have a provocative week!

Dave
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Best of Seeds is a service of Promoterz--Happy Customers Talking

Best of Seeds 9/11/06 to 9/15/06


9/11/06 to 9/15/06
Here are the best of the week:

From Seeds--Whitewashing Fences Today

Leave it to Google to come up with a game that people are telling their friends about to help them tag pictures. Give it a try and while you are at it--anything fun you can invite your customers to do and talk about?

From Other Business Blogs

Number 3-- Consumer Idealised Design. from the Club of Amsterdam via Putting People First.
Speaking of inviting your customers, some good ideas here for getting "startling new desires or concepts" from your customers rather than just a list of what they don't like. It is a long read, but worth the effort.

Number 2--High Performance Organizational Cultures from Be Excellent.
Nothing new here, but sometimes it's nice to be reminded of what a high performance culture looks like. The challenge on this one is not knowing, but putting into practice consistently even in the stress of making deadlines etc....

Number 1--Top Ways to Defend the Status Quo from Seth Godin.
If your organization is saying these things, chances are you are not remarkable.

It was tough to only pick three this week. Lots of good stuff. But, not to worry, you can see all the good stuff right now and throughout the week on Seeds of Growth. Let us know what you think.

Dave

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Best of Seeds is a service of Promoterz--Happy Customers Talking

The growth of your business will be determined by what your customers say about it. Do you know what they are saying? Learn more

Best of Seeds 9/4/06 to 9/8/06


9/4/06 to 9/8/06

Posting today from a beautiful, cool, valley nestled between majestic Utah mountains. Isn't technology great!
Thanks for the great feedback on the new Promoterz site. If you haven't seen it yet, check it out here. We've also put a new look on Seeds of Growth. As always, your feedback is welcome!

Here are the best of the week:

From Seeds--The Starbucks Online Coupon Fiasco--Venti Size

Online coupons work! Sometimes too well! Starbuck's had an online coupon work too well this week. Here are some ideas for making sure you are happy when your online coupon gets shared (which is the goal).

From Other Business Blogs

Number 3-- The employee experience matters. from Brand Autopsy.

You've heard of all the problems Dell is having. Turns out they have tracked many of the customer service issues back to a policy to hire more temporary workers--turnover shot up to 300%! The lesson: if you want to deliver a remarkable customer experience, you have to first give your employees a remarkable experience.

Number 2--Ultra-personalized banking from Springwise.

I'm not pushing credit cards here, but this is a great example of a company inviting its customers to "create" and personalize the product they want. Two benefits: 1) the customers are happy and more likely to show and tell others and 2) the company learns what its customers want. What can you invite your customers to do?

Number 1--Compromise: How to make breakfast from Seth Godin.

Great example of how compromising can destroy remarkable. What are you compromising?

Have a great week!
Dave

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Best of Seeds is a service of Promoterz--Happy Customers Talking

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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.

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