What if All Marketers weren't Liars?

Submitted by Dave Free on Fri, 09/29/2006 - 10:02am.

Realtors are notorious for their creative use of marketing terms. "Open floor plan" means there are holes in a few walls etc. Here are a few more creatively used terms. But this morning as I was out running I noticed this real estate sign. Maybe this guy just ran out of "I'm gorgeous inside" signs and it was the end of a long day so he sighed and went with the "A Nice Place" placard. Whatever it was, it was simple enough to get my attention.

Simple and honest are remarkable. You could argue that "A Nice Place" is still stretching the truth. Wonder how many calls this sign would bring...

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Any brand is at its best

Submitted by Brian Newberry (not verified) on Wed, 10/11/2006 - 6:08am.

Any brand is at its best when it is authentic. Too often brands
try to be something they are not. It's unfortunate that
we are delighted when a brand (or person) is true to itself.
Kudos to this marketer. It's a good reminder for all of us.

I think its because it was

Submitted by kimberlykay (not verified) on Wed, 10/04/2006 - 10:36am.

I think its because it was unexpected. The same thing can be true for all form of branding. Keep it simple in a space where all of your competitors are slick and out of theis world . Your brand will stick out simply becuase its not busy. Run an ad with no sound, no color. Launch your site with one word or a phrase. Keep it simple stupid does apply sometime in the ad space.

I simply agree.

Submitted by Dave Free on Wed, 10/04/2006 - 11:52am.

I simply agree.

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