Would you like a colonoscopy with your Four Seasons hotel room? Dole Foods CEO David Murdock envisions his California Well-Being Institute to be the nest step in high-end health care, buidling off the popular medi-spa business.
While it won't accept insurance, people with big money are always willing to pay for a premium experience.
Read a brief article about this luxury offering the November 20, 2006 Newsweek.