So this morning I was scheduled to give a presentation on how to create word-of-mouth using Promoterz to new Entrees Made Easy franchise owners. While the participants were on break and I was getting my laptop set up a discussion about coffee got started. I think it started with a person asking if there was more coffee. There was. She wanted hers dark. Another person overheard and said, "Oh, you've got to try my coffee!"
"Yeah, it's just down the street. The guy is a chemist and has traveled the world to find the best beans. You know how there is a burnt after-taste with some roasted coffee?"
Everyone nods in unison. By now there were seven people listening intently (yes, I counted them.) I was listening too, and I don't even drink coffee.
"Well this guy figured out a way to roast it so that it has no after taste."
"Oh, where is this place? We're going there tomorrow."
What a perfect lead in to a presentation about the power of word of mouth! Notice how the happy customer started the conversation by referring to it as "my coffee." There is a customer that feels like she is a part of something great and is not only willing, but excited to share.
You can't buy better advertising. Are your customers that excited about your business?
Full disclosure: I'm not being paid to write this and I wouldn't know what a good cup of coffee tastes like. But, here are the details: It is called The Village Coffee Roastery and is located in Scottsdale, AZ. Here is a review from a local paper and here is their website . Looks like you can order online! Tell them Lisa sent you...