Submitted by Amstore (not verified) on Mon, 03/17/2008 - 5:40am.
Id say that talking down expectations works / makes sense if you are going to talk up your business (i.e. what you can do and how wonderful the end product will be). If you do this first, and get it right, then customer issues relating to delivery periods and times can easily go out of the window. If you believe in your product and the customer can see this, then they are much more likely to wait for your services then they are for a competitor!
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Id say that talking down expectations works / makes sense if you are going to talk up your business (i.e. what you can do and how wonderful the end product will be). If you do this first, and get it right, then customer issues relating to delivery periods and times can easily go out of the window. If you believe in your product and the customer can see this, then they are much more likely to wait for your services then they are for a competitor!
Chris
USB Duplication Services