Submitted by Vladimir Orlt (not verified) on Sun, 05/27/2007 - 12:58pm.
IMHO most negative WOM, esp. from bricks-and-mortar or service experiences, comes about because of defects which should be obvious to businesses (at least to their managers), such as unreturned phone calls, missed appointments, indifferent or reluctant service, etc. Surely businesses don't need a-pirori "customer feedback" about these...
As a rule, I don't participate in surveys, including custsomer-feedback ones... mainly because I feel that businesses don't compensate people for them adequately, considering their reveune-increasing potential.
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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.
IMHO most negative WOM, esp. from bricks-and-mortar or service experiences, comes about because of defects which should be obvious to businesses (at least to their managers), such as unreturned phone calls, missed appointments, indifferent or reluctant service, etc. Surely businesses don't need a-pirori "customer feedback" about these...
As a rule, I don't participate in surveys, including custsomer-feedback ones... mainly because I feel that businesses don't compensate people for them adequately, considering their reveune-increasing potential.