Submitted by Drrogera (not verified) on Thu, 05/17/2007 - 4:53pm.
Too often companies hope their customers will figure out what is special about them. The company either does not know what they want to be, they want to be everything to everyone, or they know what they want but are afraid that if they tell people they'll be wrong. Patton I think, paraphrasing Robert E. Lee, said something like "Courageous execution of a weak plan beats weak execution of a courageous plan." I think we have all seen companies with week products and strong promotion or buzz best better products with weak buzz or promotion.
I am new to your blog but I really appreciate all the work you have put into it.
Thanks for sharing your expertise.
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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.
Too often companies hope their customers will figure out what is special about them. The company either does not know what they want to be, they want to be everything to everyone, or they know what they want but are afraid that if they tell people they'll be wrong. Patton I think, paraphrasing Robert E. Lee, said something like "Courageous execution of a weak plan beats weak execution of a courageous plan." I think we have all seen companies with week products and strong promotion or buzz best better products with weak buzz or promotion.
I am new to your blog but I really appreciate all the work you have put into it.
Thanks for sharing your expertise.