Submitted by Steve Coleman/Business Management Basics (not verified) on Tue, 06/10/2008 - 11:42am.
I agree with Steven Ellis and his statement "advertising is not believable" but only to the extent that too much advertising is false. Giving away burritos, his product, is fine in his context but not practical for most businesses.
Traditional advertising still, works if it is ethical, attractive or lets people know whats in it for them.
Gift giving has always been part of advertising and it works however one has to be realistic and not give away the store!
Steve Coleman
www.businessmanagementbasics.com
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I agree with Steven Ellis and his statement "advertising is not believable" but only to the extent that too much advertising is false. Giving away burritos, his product, is fine in his context but not practical for most businesses.
Traditional advertising still, works if it is ethical, attractive or lets people know whats in it for them.
Gift giving has always been part of advertising and it works however one has to be realistic and not give away the store!
Steve Coleman
www.businessmanagementbasics.com