Submitted by innovatebusiness (not verified) on Thu, 06/14/2007 - 9:26am.
Hi Dave,
I agree with your principle for gaining referrals. If you keep your clients happy, they’re more likely to give you the best positive PR.
Once you figure out what you want in a client and what kind of client base you’re looking for, it becomes easier to identify your ideal client. You want to clone that 20% (your top clients – Pareto principle) and, in order to do that, you want your current clients to be so satisfied with your service they bombard you with referrals for friends and family members.
The Pareto principle basically states that 80% of your income will come from 20% of your clients; therefore, 80% of your time should be invested in the top 20% of your clients. In order to maintain that, your top clients need regular and consistent attention – phone calls, meetings (at their convenience), greeting cards, an invitation to your open house, and whatever other special treatment you can conjure up.
With this kind of implementations, your customers should self-multiply. I have gotten a lot of these ideas from www.breakthroughbusinessdevelopment.com. Check it out.
Cheers!
innovatebusiness
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Hi Dave,
I agree with your principle for gaining referrals. If you keep your clients happy, they’re more likely to give you the best positive PR.
Once you figure out what you want in a client and what kind of client base you’re looking for, it becomes easier to identify your ideal client. You want to clone that 20% (your top clients – Pareto principle) and, in order to do that, you want your current clients to be so satisfied with your service they bombard you with referrals for friends and family members.
The Pareto principle basically states that 80% of your income will come from 20% of your clients; therefore, 80% of your time should be invested in the top 20% of your clients. In order to maintain that, your top clients need regular and consistent attention – phone calls, meetings (at their convenience), greeting cards, an invitation to your open house, and whatever other special treatment you can conjure up.
With this kind of implementations, your customers should self-multiply. I have gotten a lot of these ideas from www.breakthroughbusinessdevelopment.com. Check it out.
Cheers!
innovatebusiness