Submitted by Brian Newberry (not verified) on Wed, 10/11/2006 - 6:08am.
Any brand is at its best when it is authentic. Too often brands
try to be something they are not. It's unfortunate that
we are delighted when a brand (or person) is true to itself.
Kudos to this marketer. It's a good reminder for all of us.
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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.
Any brand is at its best when it is authentic. Too often brands
try to be something they are not. It's unfortunate that
we are delighted when a brand (or person) is true to itself.
Kudos to this marketer. It's a good reminder for all of us.