I found your blog at David Sifry's Alerts, and I'm glad that I did!
Carrying a cello would definitely get you noticed, but they are cumbersome and expensive. A great conversation piece though because it's recognizable and has several currencies attached to it (sophisticated, associated with talent, an expensive instrument, culturally significant, etc.).
We're right in the middle changing our name from InteractiveVoices.com to Voices.com. We now have many opportunities to reinvent not only our service, but the way that people see the voice industry as a whole (voice-overs, voice actors, on-air talent, singers, etc.)
Companies online, particularly Web 2.0 companies, are using a 'badge' that people can link to their site with. These badges let others know that someone is affiliated with a particular company or website and to visit their profile there.
Of course, it's the word of mouth, or foot traffic that we're looking for. Our industry is very tight-knit and nearly everyone knows of each other and what they are up to.
Does anyone have any ideas about how we can reach the mass market offline?
Again, thank you for such a great blog :)
Cheers,
Stephanie Ciccarelli
http://blogs.voices.com/voxdaily/
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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.
Hi,
I found your blog at David Sifry's Alerts, and I'm glad that I did!
Carrying a cello would definitely get you noticed, but they are cumbersome and expensive. A great conversation piece though because it's recognizable and has several currencies attached to it (sophisticated, associated with talent, an expensive instrument, culturally significant, etc.).
We're right in the middle changing our name from InteractiveVoices.com to Voices.com. We now have many opportunities to reinvent not only our service, but the way that people see the voice industry as a whole (voice-overs, voice actors, on-air talent, singers, etc.)
Companies online, particularly Web 2.0 companies, are using a 'badge' that people can link to their site with. These badges let others know that someone is affiliated with a particular company or website and to visit their profile there.
Of course, it's the word of mouth, or foot traffic that we're looking for. Our industry is very tight-knit and nearly everyone knows of each other and what they are up to.
Does anyone have any ideas about how we can reach the mass market offline?
Again, thank you for such a great blog :)
Cheers,
Stephanie Ciccarelli
http://blogs.voices.com/voxdaily/