Can you buy Word of Mouth Referrals?

Can you buy Word of Mouth Referrals?

It is clear everyone is starting to get it. Word of mouth or referrals bring in business because it brings credibility. Tom Fishburne's cartoon aptly shows the power of word of mouth over other advertising.

NPR had a segment this morning about something called Buzz Agents. Marketing agencies, realizing the power of word of mouth, are signing up people to use products and then talk up how great they are. These "buzz agents" do it for free use of the product.

Business owners are sitting on a gold mine of happy customers. Their own personal buzz agents. Those happy customers could be even more effective if they were given opportunities to share and even something of value to give to their friends.

Customers who feel that you are listening to them are more likely to recommend you to a friend. How do your customers know that you are listening? Learn more
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Seeds from the blogworld
We search the business blog world looking for posts that illustrate principles, or "Seeds", that if followed, or "planted", will help small businesses grow. We list them here for your convenience. Enjoy.