September 17th to the 23rd, 2006
Gorgeous weekend here in sunny Mesa, Arizona. Our 8 months of "spring" seem to be on the way! Here are the best seeds of the week:
From Seeds of Growth--How Will You Be Viewed?
The video alone is worth the click (be sure to click on the "video" link to see how the illusion works), but the principle is powerful as well: developing a healthy relationship with your customers during the good times will put the benefit of the doubt on your side when a mistake happens.
From Other Business Blogs
Number 3-- How to Deal with an Angry Customer. from Seth Godin.
When the mistake does happen and you have an angry customer on your hands, do you know what to do? Do your employees? Seth provides a great tutorial...
Number 2--Simplifying Simplicity from Brand Autopsy.
Maybe a simpler offering will soothe your customers. From the book "The Laws of Simplicity" by MIT Professor John Maeda: "The more complexity there is in the market, the more that something simpler stands out.” and ”…adopting a strategy of simplicity ... will set your product apart.”
Number 1--Be Provocative from Kathy Sierra at Creating Passionate Users.
How do you cut through the chaos and get and keep your customers' attention? "The secret is to be more provocative and interesting than anything else in their environment."
Have a provocative week!
Best of Seeds is a service of Promoterz--Happy Customers Talking