October 8th to the 14th, 2006
Here are the best picks of the week:
From Seeds of Growth--Failing to Succeed
Like it or not, admit it or not, the risk of failure is an integral part of being an entrepreneur. Some thoughts on the role failure plays in success.
From Other Business Blogs
Number 3-- What gets Measured Gets Improved from Be Excellent.
Here's a solid idea to help you avoid failure. It is true--what gets measured gets improved. Unfortunately, what gets measured is usually based on what is easiest to measure and not what is most important to the growth of your company. Put your effort into measuring important things like how happy you make your customers.
Number 2--Netflix Contest from Church of the Customer.
Want to win $1 million bucks? All you have to do is come up with a better movie recommendation engine than Netflix currently has. What does that have to do with your business? Look at the benefits to Netflix: marketing buzz, more engaged customers and likely some great ideas. What could you invite your customers to do?
Number 1--Listening Centered Marketing from Pete Blackshaw via Church of the Customer.
"Listening may well be our major source of strategic and tactical competitive advantage." How "actively" are you listening to your customers?
Best of Luck!
Best of Seeds is a service of Promoterz--Happy Customers Talking