October 28th to November 4th, 2006
Happy Halloween! Today's challenge is to relate each of the articles to Halloween (sorry, it has to be done).
From Seeds of Growth--They Call it the Hawthorne Effect
Hawthorne and Halloween share the same two first letters! Scary, huh? Hold on, they get worse. Actually, the Hawthorne Effect could be seriously good for your business. Use it to help turn your customers into advocates.
From Other Business Blogs
Number 3-- The Manipulators from Seth Godin.
I'm betting you'll see a lot of little Spidermen and Pirates tonight, but very few dressed as Manipulators. To see the Manipulators, logon to your email. Sad, but true, just being trustworthy makes you and your brand remarkable these days.
Number 2--12 Consumer Values to Drive Technology Related Product and Service Innovations from Putting People First.
Ok, the title alone is scary and would make it worthy of Halloween, but there is more: "For instance, to remain competitive, product makers in many sectors will need to accommodate the value of “user creativity”—the growing desire and ability of millions of consumers to create, augment, or influence design and content and share these creations with their peers." Carving Jack-O-Lanterns is just one of many examples of consumers' desire to create and share creations with their peers! (three for three, just one more to go!)
Number 1--20 Questions Toward Ethical Word of Mouth. from Church of the Customer.
Tonight one question will lead to many pounds of candy being lifted to the mouth, but for right now focus on these 20 questions that will help you avoid ethical blunders as you build word of mouth.
Four for four! Thank goodness holidays don't happen every week!
Enjoy Halloween and if you haven't done it yet check out Pollstir and get yourself prepared for the elections.
Best of Seeds is a service of Promoterz--Happy Customers Talking