Got this from one of our Promoterz customers (thanks Mark). I apologize for the low quality on the picture, but what you would see if you could see it, is a guy in Subway attire handing a Subway sandwich to a guy dressed up as a Quiznos cup. In addition to the free lunch, the Subway guy handed the Quiznos guy a job application. Turns out the Quiznos cup guy would prefer to make sandwiches at Subway than a fool of himself at Quiznos so he's now working for Subway. Not sure how the picture got taken or the story made it into the paper, but I imagine the Subway guy had something to do with it.
Kudos to the Subway guy. When his competition sent "the cup" over to his end of the parking lot he didn't make irate phone calls to the competition or his lawyer, he took the guy a sandwich and turned it into a news event. Brilliant.